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First Ferrari Dealership to Open in Poland
Staff journalist | 28th December 2009

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Showroom in Warsaw hopes to sell luxury cars

Twenty years ago, the tiny rear-engined Fiat 126 (more commonly known as the "Maluch") was ubiquitous, and the likelihood of seeing a Ferrari on the streets of Krakow or Warsaw was about zero. But times have changed, and while the Italian luxury cars are still a fairly rare sight in the country, the first Ferrari dealership is set to open in Warsaw in early 2010.

The exact date has not yet been announced, as problems have arisen with the showroom's location, the former building of the Warsaw Party House on the Fifth Avenue of Warsaw, ul. Nowy Åšwiat. The building has just been declared a national monument, which means that any planned renovation works must first be approved by the city's conservator of monuments.

However, a lack of a showroom has not stopped Polish clients from pre-ordering their Ferraris, and according to Puls Biznesu, several orders have already been placed, with the California model proving the most popular so far. According to Daniel Chwist, president of Ferrari Poland, the firm is "already in negotiations with potential clients, and we're finalising orders on the California and 612 Scaglietti models." The dealership expects to sell just 10 to 15 cars per year.



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