Plans for Google in Europe

The reason for Google entering Poland is not due to cost efficiency, assures Mattos. Europe, according to the vice president is a continent of such great economical and geographical diversity, that one research center is simply not enough in the region. Opening up local centers has nothing to do with cost-cutting, Mattos told Gazeta Wyborcza.IT engineers employed by Google in Europe have the task of improving the company’s financial system.

Currently Google accepts 40 different payment methods worldwide and, according to Mattos, Polish specialists are helping in making the payment process smoother for Google’s clients. One of the big challenges facing Google in Europe today is entering the newspaper classifieds market. European newspapers are keeping a tight-hold on classifieds, cooperating with other Internet sites not allowing Google in. The plan, according to Mattos, is to build relationships with the printed media and to enter the radio and the television advertising market. If newspaper publishers, in Mattos’ view, were to have access to Google’s advertisers’ database, they would not have to build huge classifieds portfolios, making the process simpler.

Google is known for its positive atmosphere within the workplace and its unique approach to corporate culture. The reason for this Mattos told Gazeta Wyborcza is the profits margin of the company is just one of the important aspects. The other equally dominating concern is the user. According to Mattos, Google provides products to the end user considered as free.

It is thanks to Google’s paid advertisement Internet space that end users can utilize products such as Gmail for nothing. Mattos reassures that when research was conducted removing all advertising material from Google, users showed dissatisfaction with the search engine as they were unable to make use of one of the more important search options.

Although Mattos did not confirm plans for Google entering the GSM market, he did point out that relations with the telecommunication sector is important. Admitting that even for such a powerful company as Google, entering the GSM market is difficult. Google would not have been where it is today if the Internet realm had as many obstacles as the cell phone industry has, he told Gazeta Wyborcza. Regardless of its plans for GSM, Mattos did point out that Google will continue to lobby for more efficient connection between the Internet and the telecommunication sector.

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